The first area that we look at is that of Personal Attributes. This is a blend of knowledge, expertise, and competencies, encapsulated in the approach and the behavior of the leader. In organizations of all sizes and in all sectors, public and private, these characteristics are key to effective leadership.

The essential personal attributes are as follows.

Ethical Behavior: This comprises of learning about the ethical issues and concerns that impact on your business sector; adopting a balanced, open-minded approach to the ethical concerns of others; considering the ethical issues and implications of all personal actions and organizational activity; raising and discussing ethical issues before proposing or

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